This Privacy Policy describes how PurePros360 (the "Site", "we", "us", or "our") collects, uses, and discloses your Personal Information when you visit, use our services, or make a purchase from purepros360.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and, where required or appropriate, notify you via email. Please be aware that we collect email addresses to support communication, including important updates like these.

How We Collect and Use Your Personal Information

To provide the Services, we collect Personal Information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide, or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of Personal Information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "Personal Information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of Personal Information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Contact details including your name, address, phone number, and email.

• Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.

• Account information including your username, password, security questions and other information used for account security purposes.

• Shopping information including the items you view, add to your cart, save to your account (e.g., loyalty points, reviews, referrals, or gift cards), or purchase. Loyalty points/product reviews/referrals/gift cards are saved.

• Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to provide certain information about yourself directly. While you may choose not to provide this information, doing so could prevent you from using or accessing these features.

Information We Collect about Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use Cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies who support our Site and Services, such as Squarespace.

• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in to fulfill your orders and provide requested products or services in accordance with our contract.

• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and Cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third Party Websites and Links.

How We Use Your Personal Information

• Providing Products and Services. We use your Personal Information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and other features and functionalities related to your account. We may also enhance your shopping experience by enabling Squarespace to match your account with other Squarespace services that you may choose to use. In this case, Squarespace will process your information as set forth in its Privacy Policy and Consumer Privacy Policy.

• Marketing and Advertising. We may use your Personal Information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your Personal Information to better tailor the Services and advertising on our Site and other websites.

• Security and Fraud Prevention. We use your Personal Information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.

• Communicating with You and Service Improvement. We use your Personal Information to provide you with customer support and improve our Services, which is in our legitimate interest to remain responsive, to provide effective services to you, and to maintain our business relationship with you.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Squarespace, see https://www.squarespace.com/cookie-policy. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also allow third parties and service providers to use Cookies on our Site to better tailor services, products, and advertisements both on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Some services, including specific features and general functionality, may stop working correctly or become unavailable. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

How We Disclose Personal Information

In certain circumstances, we may disclose your Personal Information to third parties for contract fulfillment purposes, legitimate purposes and other reasons subject to this Privacy Policy. Such circumstances may include:

• With vendors or other third parties that perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, and fulfillment and shipping services.

• With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.

• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.

• With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.

• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We disclose the following categories of Personal Information and sensitive Personal Information about users for the purposes set out above in "How We Collect And Use Your Personal Information" and "How We Disclose Personal Information":

  Category

Categories of Recipients

• Identifiers such as basic contact details and certain order and account information

• Commercial information such as order information, shopping information and customer support information

• Internet or other similar network activity, such as Usage Data

• Geolocation data such as locations determined by an IP address or other technical measures

• Vendors and third parties who perform services on our behalf (e.g., Internet service providers, payment processors, fulfillment partners, customer support partners, data analytics providers)

• Business and marketing partners

• Affiliates

We do not use or disclose sensitive Personal Information without your consent or for the purposes of inferring characteristics about you.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We are not responsible for the privacy or security practices of such sites, nor for the accuracy, completeness, or reliability of information found on these sites.
Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any Personal Information about children. If you are a parent or guardian of a child who has provided us with their personal information, you may contact us using the details below to request its deletion.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) Personal Information of individuals under 16 years of age.

Security and Retention of Your Information

While we implement reasonable safeguards to protect your personal information, no security system is completely impenetrable, and we cannot guarantee absolute security. In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your Personal Information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights

Depending on where you live, you may have some or all of the rights listed below in relation to your Personal Information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

• Right to Access / Know: You are entitled to request access to Personal Information that we hold about you, including details relating to the ways in which we use and share your information.

• Right to Delete: You are entitled to request that we delete Personal Information we maintain about you.

• Right to Correct: You are entitled to request that we correct inaccurate Personal Information we maintain about you.

• Right to Data Portability: You are entitled to receive a copy of the personal information we hold about you and request that we transfer it to a third party under certain circumstances and with certain exceptions.

• Restriction of Processing: You are entitled to ask us to stop or restrict our processing of Personal Information.

• Withdrawal of Consent: Where we rely on consent to process your Personal Information, you are entitled to withdraw this consent.

• Appeal: You are entitled to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.

• Managing Communication Preferences: We may send you promotional emails from time to time. You can opt out of receiving these at any time by clicking the "Unsubscribe" link provided at the bottom of each promotional email.

Even if you opt out of promotional communications, we may still send you non-promotional messages, such as those related to your account, purchases, or important service updates.

To further manage your communication preferences, you may also contact us at info@purepros360.com or update your settings in your account dashboard (if applicable) or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your Personal Information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live You are entitled to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

International Users

Please note that we may transfer, store, and process your personal information outside of your country of residence. Your Personal Information is also processed by staff and third party service providers and partners in these countries.

If we transfer your Personal Information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Privacy Officer – Québec Compliance

To comply with Québec’s Law 25, we have appointed a person responsible for the protection of personal information. For any privacy-related questions or requests, please contact:

Anna Nyrkova
General manager, PurePros360
Phone: +1 (514) 559-5971
Email: info@purepros360.com

Our Privacy Governance Practices

We have implemented internal policies and procedures regarding the collection, storage, and use of personal information. These include:

• Data retention, access, and deletion policies

• Procedures for obtaining and managing user consent and data requests

• Regular staff training on privacy and security

• Periodic review and updates of our security measures

These practices support our compliance with Québec’s Law 25 and our commitment to protecting your data.

Privacy Impact Assessments (PIAs)

In accordance with Québec’s Law 25, we conduct a Privacy Impact Assessment (PIA) prior to implementing any new system, service, or technology that involves the collection, use, or disclosure of personal information — particularly where data is transferred outside of Québec or involves sensitive personal data.

Confidentiality Incidents

We treat confidentiality incidents seriously. If an incident involving your personal information poses a risk of serious harm, we will notify the Commission d’accès à l’information du Québec (CAI) and affected individuals in accordance with the law. We also maintain a register of all confidentiality incidents, as required.

Children Under 14 (Québec Residents)

For users residing in Québec: We do not knowingly collect or process personal information of individuals under 14 years of age without the consent of a parent or legal guardian, as required under Law 25. If you believe a child has provided us with personal information without proper consent, please contact us immediately.

Privacy by Default

We apply default privacy settings that limit the collection and use of personal information to what is necessary for the proper functioning of our Services, in accordance with the principles of Québec’s Law 25.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us via email at info@purepros360.com or by mail at 5469 Decarie Boulevard, Montréal, QC, H3W 3C6, Canada.